Date/Time
April 3 2012
11:30 AM - 1:00 PM
Location
Oakmont Country Club
April Luncheon, Tuesday April 3 – Converting Website Cruisers into Paying Customers by Alex Fender
When the internet first became a powerful marketing tool,
website developers focused on building traffic based upon the belief that all traffic is good, and the more traffic a site gets, the better. Since small business owners rely on their websites as never before to build and/or stay in business, it’s essential that their websites be focused on increasing visitor conversions first, then on building traffic. “The internet is a place of vast potential, and the key to success online is knowing how to embrace it through focused marketing efforts,” says Alex Fender.
In “Converting Website Cruisers into Paying Customers,” your members will learn:
- The five essential elements their website must have
- How people transform from visitors to buyers
- The subtle psychology of website copy
- Why a lot of website traffic does not mean a lot of sales
- Simple changes they can make to their own websites right now that will increase their conversion rate
Alex is president of Funnel Science, an internet marketing company, which developed proven techniques that are guaranteed to increase your visitor-to-customer conversion rate and not simply to generate more clicks. These proven techniques have been tested across both B2B and B2C eCommerce and lead generation websites.
Alex earned a BS in management from Columbia College while serving in the Marines. After he left the Corp, he worked as a consumer advocate and volunteer for the military community educating families about debt relief options and building credit.
An intrepid entrepreneur, Alex started three businesses in automotive performance parts, credit collections and debt consolidation. He credits the success of his companies to effectively leveraging the internet to find active buyers. For more information concerning Alex Fender visit his website at www.FunnelScience.com or alex@FunnelScience.com.
Register (AKA: RSVP, Book your Seat, Let us Know you're Coming)
Instructions
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